This morning, I conducted some research with one of our customer councils.  I asked them some questions about how they go about things today, and then let one of the designers on my team show them some of his very early design thinking about how we want to improve matters in the future.  It was a great session: the participants gave me great information about the current state of affairs, and they also had great feedback about what we presented them and how they could see it fitting into their life.

At the end of the session, someone commented about how I got people talking.  I told them that my secret to getting people to talk boils down to three words: “tell me more”.  Sometimes I’ll provide additional directions, like “tell me more about what happens after the email arrives”, but the basic concept is still the same.  It’s a short prompt to get someone to add in more details or to give clarification. Then I can use this additional information to ask additional questions, get feedback from others, or be able to ensure that what I think that I’ve heard is complete and correct.

People want to be understood, and they want to provide the right level of detail to you.  “Tell me more” tells them that you’re not sure that you’ve understood or that you’re not sure yet if you have the right information from them.  There’s a lot of meaning packed into those three words.  Using them helps you do a better job of gathering data when you’re conducting research.